Jayski's NASCAR Archives

Coors Non-Alcoholic on the #40?

Reported a few times before and it never happened, we’ll see: Sterling Marlin will run the # 40 SABCO Chevy with its special gold and black paint scheme, which will feature Coors Non-Alcoholic beverage. The special color scheme will make a return appearance in September when the Winston Cup tour makes its second stop at Richmond under the lights. It’s all part of a public-awareness campaign by Coors focusing attention on the need for a designated driver when people head out to party.
Marlin and the Coors Non-Alcoholic Pocono effort has received the support from the National Commission Against Drunk Driving (NCADD). The NCADD logo will be displayed on the TV Panel (rear bumper) and in full view of the in-car camera as well.(SpeedNet), NASCAR Online has an image on their site at Marlin to run special scheme at Pocono . (07-23-1998)