Thought this PR was pretty interesting – Pennzoil’s sponsorship of a NASCAR, NHRA, Indy Racing League or World of Outlaw car means more than just painting the race car bright yellow and providing the driver with a uniform. The following is a list documenting just some of the items Pennzoil distributed to fans, customers, and employees during the 1998 racing season. Pennzoil sponsorship is visible in nearly every major racing series in America. Items Distributed In 1998: Pennzoil Hats 45,922; Driver Autograph Cards 1,402,750; Racing Schedules 186,500; Pennzoil Oval Stickers 715,610; Pennzoil Cameras 4,238; Pennzoil Tote Bags 940; Pennzoil Barrel Covers 7,236; Pennzoil Press Kit Folders 2,110; Cardboard Standups 627; Pennzoil Umbrellas 516; Pennzoil Koozies 520; Pennzoil Racing Banners 6,406; Pennzoil Seat Cushions 4,142; Yellow Carrying Bags 496,260; Pennant Stringers 70,000; Pennzoil Ear Plugs 5,945; Pennzoil Key Chains 35,338; Pennzoil Team Posters 269,375(12-30-98)
