Jayski's NASCAR Archives

Marketing News:

The Premiere Group — a full-service motorsports marketing and licensing agency, based in Harrisburg, N.C. — has hired veteran motorsports public relations specialist and writer John Bisci as its Communications Director. Bisci, a 42-year-old native of Buffalo, N.Y., is the former Public Relations Director for Las Vegas Motor Speedway, and has represented teams and drivers sponsored by Exide, Caterpillar and Raybestos. John is also a writer for Trackside Magazine and Speedway Scene. Among his functions with The Premiere Group will be to act as team coordinator and oversee publicity and media relations efforts for Premiere Motorsports’ NASCAR Busch Grand National Series team and its driver, Freddie Query