Pepsi back in Cup..as a primary sponsor: PepsiCo, Inc. announced a five-year agreement with Jeff Gordon and Hendrick Motorsports involving all three of its divisions: Pepsi-Cola, Frito-Lay and Tropicana. Under the new agreement, which begins in 2001, Gordon will race the #24 Pepsi car in two Winston Cup races per season, marking the first time Pepsi has raced a car in the Winston Cup Series since 1983. Pepsi also will continue to work with Gordon on promotional activities and as a major associate sponsor of the #24 Dupont car. Frito-Lay and its Fritos brand will sponsor the Pepsi car in its Winston Cup races and will continue to work with Gordon on promotional activities and as a major associate sponsor of the #24 Dupont car. The new agreement will give Tropicana the opportunity to work with Gordon for the first time(Jeff Gordon site/Yahoo Biz). Doesn’t mention the BGN team, but from what I hear is that Ricky Hendrick will drive the #24 Chevy full time in the BGN series in 2001 with GMAC as the sponsor. Also hearing the Pepsi scheme will run at the two Pepsi 400’s, Daytona and Michigan. DuPont will still be on the 1/4 panels of the car(6-30-2000)
