Jeremy Mayfield, Michael Waltrip, Kyle Petty, John Andretti and Sterling Marlin will be the leaders when FOX Sports officially begins promoting its NASCAR involvement for the 2001 season in two weeks. The World Series will mark the first time the international promotional spots have been used. The spots will begin during the World Series and continue throughout the NFL season and up to the beginning of the 2001 NASCAR Winston Cup season. All five drivers are clients of Williams Company of America, Inc., a Mooresville-based motorsports marketing and public relations agency. FOX will televise almost every NASCAR Winston Cup event during the first half of the 2001 season as part of a new international television package with NASCAR. Mayfield and Kyle Petty met with FOX Sports President Ed Goren when the spots were filmed. Estimates were as much as 100,000,000 impressions for each driver used in the international promotion, a record for anything done with NASCAR competitors(Williams Company PR)(10-3-2000)
