#43 News:

  • #43 News: Sport Management, Inc. has announced a new marketing promotion that will enhance the business partnership between Quality Stores, Inc. and Morton Salt for the 2001 NASCAR Busch racing season. And, as part of the new relationship, the famous Morton Umbrella Girl and the familiar blue and white colors will be the primary design on the #43 car for a partial schedule of events. In addition to Quality Stores marketing, Morton Salt plans to advance its position in NASCAR by taking primary identity on the #43 Jay Sauter entry in market areas key to Morton during the 2001 season(Sport Management, Inc PR)(11-2-2000)