NASCAR Vitamins: General Nutrition Companies, Inc. (GNC Live Well), the nation’s largest specialty retailer of vitamins and nutritional supplements, has teamed with (NASCAR as the “Official Vitamin Store of NASCAR,” it was announced. The agreement is a multi-year deal beginning immediately, according to Don Smith, executive VP of sales and marketing for GNC Live Well. In addition to its three-year contract as an Official Sponsor of NASCAR, GNC Live Well is in its first season as the primary sponsor of the #36 Chevy driven by Hank Parker Jr. and owned by Cicci-Welliver Racing in the NASCAR Busch Series. Parker, now in his third full season of NASCAR Busch Series competition, claimed his first career NBS victory in April at the California Speedway. GNC Live Well’s NASCAR marketing programs are already shifting into high gear with commercial spots airing on both radio and television. GNC Live Well will also be offering consumer sweepstakes programs and limited-edition premium racing merchandise for motorsports enthusiasts.(Keystone PR)(5-25-2001) (5-24-2001)
