Mike Scerbo, President of DWAI (Dont Worry About It), a brand for apparel and related licensed goods, has long been a NASCAR fan and this weekend he is taking his passion for the sport one step farther. DWAI will be the associate sponsor on the #63 Lance Snacks Ford, fielded by Hensley Racing and driven by Shane Hall, in the Car Quest Auto Parts 300 NASCAR Busch Series race at Lowes Motor Speedway this weekend. The lower quarter-panels and C-posts of the No. 63 Ford Taurus will feature the logo of DWAI as well as the companys signature trademark Bexter the Dog. DWAI is a new brand created by Scerbo. The Staten Island, N.Y. business is currently looking to license the brand to manufacturers across various product categories. Bexter the Dog is an additional trademark that is being developed as the signature logo for the company.(iMAGE500 PR)(5-23-2001)
UPDATE: Mike Scerbo, President of DWAI (Don’t Worry About It), is feeling the need for speed and utilizing that as a marketing tool for his company. As a result, DWAI will be an Associate Sponsor for the second week in a row on the #63 Lance Snacks Ford, fielded by Hensley Racing and driven by Shane Hall, in the MBNA Platinum 200 BGN race at Dover this weekend. The lower quarter-panels and C-posts of the No. 63 Ford Taurus will feature the logo of DWAI as well as the company’s signature trademark “Bexter the Dog.”(iMAGE500 PR)(6-1-2001)
