#17 Special Paint:

#17 Special Paint: hearing the #17 DeWalt Tools Ford will carry an AT&T scheme of some sort this year at Sears Points and Daytona in the Pepsi 400(5-26-2001) UPDATE: #17 sponsor DEWALT Industrial Tools and AT&T Broadband have formed a marketing alliance that will feature AT&T in a special paint scheme on the #17 Ford Taurus for two races this season, the companies announced today. The relationship will spotlight special AT&T Broadband paint schemes for the Dodge/Save Mart 350 at Sears Point Raceway on June 24 and the Pepsi 400 at Daytona International Speedway on July 7. The car designs for these two races will feature AT&T as the primary signage on the #17 Ford Taurus driven by Matt Kenseth in the NASCAR Winston Cup Series. In addition to the special paint schemes, AT&T will be featured underneath the DEWALT logo on the hood of the car for the duration of the season. AT&T Broadband’s integrated NASCAR program includes its sponsorship as the Official Communications Company of NASCAR, a designation that it shares with Motorola. .Together with Motorola, it has an agreement with NASCAR Winston Cup driver Rusty Wallace. .This year marks AT&T Broadband’s first year as an associate sponsor with two Roush Racing teams, the #17 DEWALT Ford Taurus and the #99 CITGO SUPERGARD Ford Taurus driven by Jeff Burton. In addition, AT&T Broadband has relationships with three International Speedway Corporation tracks including Daytona International Speedway, the new Chicagoland Speedway and Miami-Homestead International Raceway.(Grandstand Communications), see an image of the car on my Paint Scheme Gallery(6-7-2001)