Kraft Foods and Roush Racing Launch Sponsorship: Roush Racing announced that eight Kraft brands have become associate team sponsors on all five Winston Cup cars in the Roush stable, as well as one Busch series car. Kraft will launch its racing program in Daytona as the primary sponsor of Mark Martin’s #6 Kraft Ford Taurus in the pre-season Budweiser Shootout on February 10. All eight of the participating Kraft brands will make their debut – through signage on the car – as Martin kicks off the program. Race fans will have Roush drivers and Kraft brands to root for once the official racing starts. Brand logos will be positioned prominently on the car of each respective driver. Mark Martin’s #6 Ford will include Maxwell House Coffee as an associate sponsor in the regular Winston Cup schedule. Jeff Burton’s #99 Ford features Velveeta, while Matt Kenseth’s #17 Taurus features Kraft Singles, Miracle Whip Salad Dressing and Kraft Mayonnaise as associate sponsors. Kurt Busch’s #97 Ford brandishes the Tombstone Pizza brand as an associate sponsor and Greg Biffle’s #16 Winston Cup ride and #60 BGN Ford highlights the Taco Bell Home Originals brand as an associate sponsor.(PR), see my Paint Schemes Gallery for a couple images of the car/scheme – links fixed(1-18-2002)
