New #32 Assoc Sponsor: Diamond Cut Jeans, a privately owned company manufacturing unique jeans, featuring a gusset sewn into the stride, has signed an agreement with PPI Motorsports to be an associate sponsor of the #32 Tide Ford beginning in 2002. The Diamond Cut Jeans logo will be featured prominently on the rear quarter panel of the team’s Ford Taurus fleet, driven by Ricky Craven. The PPI Motorsports road crew and personnel will exclusively wear their jeans at all NASCAR events. Diamond Cut Jeans, headquartered in Nocona, TX, currently sell through 400 retail outlets in the United States and Canada with more being added daily.(PPI Motorsports PR)(2-4-2002)
