M&M’s Vote: Candy lovers around the globe will be faced with that decision beginning March 6th when Masterfoods USA launches its Global Color Vote(tm) – the largest promotion in the 61-year history of the “M&M’s”® Brand. As consumers debate which color should be added to the famous mix in packs of the world’s No. 1 candy brand, NASCAR® fans will keep some other things in mind when making their decision. Every vote cast for the new color of “M&M’s” will be a vote cast for the color of Ken Schrader’s #36 race car. In a one-race paint scheme at Bristol Motor Speedway on August 24, Schrader will run the winning color car – be it purple, pink or aqua. During the voting period, Schrader will pilot a special “Global Color Vote(tm)” paint scheme. At four races – Martinsville, Talladega, California and Richmond – Schrader will drive the Global Color Vote(tm) car. The car is similar to the familiar bright yellow #36, but it features the color choices of purple, pink and aqua. The characters also get in on the fun as they are depicted painting the car their color of choice. Red is dangling from a rope as he tries to paint the driver’s side aqua. Blue has used his artistic skills to color the passenger side pink. And Yellow has painted himself and the back of the #36 purple. Residents around the globe will be eligible to vote by logging on to www.mms.com, which will be accessible in 10 different languages beginning on Wednesday March 6, 2002. Before casting a vote, consumers will have the opportunity to sample each color in specially marked packages available at retailers worldwide. The winning color will be announced in June 2002 at a gala event in New York City with the winning color car being driven by Schrader at the Bristol night race in August.(IMG Motorsports-Charlotte PR)(3-3-2002) (3-2-2002)
