Just Born, Inc. has signed with FitzBradshaw as a primary and major associate sponsor for the BGN in 2002 and 2003. Hot Tamales, made by Just Born, will be primary sponsor of the #12 Chevy driven by Kerry Earnhardt in Nazareth on May 19; Darlington on August 31; and Rockingham on November 2. The company’s major associate sponsorship of the car began with the Bristol race on March 23 and continues throughout the remainder of the season. Specifics of next year’s relationship have not been determined pending the release of the 2003 schedule, but FitzBradshaw Racing’s co-owner Armando Fitz confirmed that Hot Tamales will continue in both a primary and major associate role with the team and Earnhardt in 2003. Earnhardt is a rookie on the BGN this year after two successful years racing in the ARCA Series. FitzBradshaw Racing is co-owned by Fitz and Pro Football Hall of Fame member and FOX broadcaster Terry Bradshaw.(ThatsRacin.com)(3-26-2002)
UPDATE: and JaniKing has come aboard for six races, the first being Nashville and will be a major assoc on the car for other races.(Winston Cup Scene – need sub to read)(3-28-2002)
UPDATE 2: FitzBradshaw Racing has secured Jani-King, the nation’s leading commercial cleaning franchise company, as a primary sponsor and major associate sponsor for the BGN for 2002 and 2003. Jani-King will be will be primary sponsor of the #12 Chevy driven by Kerry Earnhardt in Nashville on April 13; Dover on June1; Daytona on July 5; St. Louis on July 20; Bristol on August 23 and Richmond on September 6. The company’s major associate sponsorship of Kerry Earnhardt begins with the O’Reilly 300 at Texas Motor Speedway on April 6 and continues throughout the remainder of the season. Jani-King will not only be the team’s primary sponsor for six races, but they will also produce television and radio advertisements featuring both Earnhardt and football legend Terry Bradshaw, co-owner of FitzBradshaw Racing. Specifics of the 2003 sponsorship will be determined pending the release of next year’s BGN schedule, but FitzBradshaw co-owner Armando Fitz confirms Jani-King will continue as both a primary sponsor and a major associate sponsor with the team and Earnhardt in 2003. “With the addition of Jani-King, FitzBradshaw Racing has completely sold out the primary sponsorships for Kerry’s No. 12 car,” said Fitz. “It’s great for our team to add Jani-King, as they are another primary sponsor with national penetration. Jani-King, combined with our other sponsors, ensures that we can compete in the entire 34-race NASCAR Busch Series season-and that was our goal.” In addition to Jani-King, FitzBradshaw’s #12 Chevy primary sponsors include SUPERCUTS, 10-10-220 and Just Born, Inc.(FitzBradshaw Racing PR)(4-4-2002)
