Hawk and PPI: Expanding their services provided, Hawk Sports Management is pleased to announce an agreement with Procter & Gamble (Tide Brand), PPI Motorsports and Ricky Craven to become the administrator of the Team 32’s licensing program. Effective immediately, Hawk Sports Management will be coordinating licensing efforts with existing licensees, working out details with pending programs and seeking out new opportunities. Don Hawk, President of Hawk Sports Management reflects on the addition. “We will provide a “one-stop shop” facility for current and interested licensees. We are focusing on streamlining the licensing and approval process to help facilitate product offerings; thereby, providing a focal point for the three entities, which we call Team 32.” Hawk, well known in the NASCAR world due to his past relationship with Alan Kulwicki and Dale Earnhardt, continues, “Through licensing efforts we will be able to enhance Team 32’s objective of building fan awareness and support.” Craven expressed his satisfaction, “Don and I hooked up some 18 months ago and the relationship has been comfortable and rewarding. I am truly looking forward to this expansion of his services.” “Certainly Don Hawk has been a premier name for representation of drivers and sponsors in this sport, and we are very fortunate to have him on our team from this point on. The wealth of experience that he brings to the table will enable the Tide Brand and Ricky Craven to continue to get the recognition they deserve,” comments PPI team owner Cal Wells. Hawk Sports Management provides consultative services in the area of sponsorship programs, endorsements, licensing, sport celebrity appearances and marketing concepts to a diverse client base. The company, formed in 1998, counsels entities involved in the well-known NASCAR auto racing circle as well as the PGA Tour. Further expansion is anticipated in other sports arenas.(PPI PR)(5-31-2002)
