Action and Childress extend: Action Performance Companies announced an extension to their ongoing exclusive licensing and marketing contract with Richard Childress Racing. The new agreement, which extends the exclusive license relationship until May 2012, seeks to capitalize on the long-term merchandising value of Richard Childress Racing. Under the revised agreement, Action will have the exclusive right to produce die-cast race car replicas, apparel and other merchandise for Richard Childress Racing team drivers, which currently includes Winston Cup drivers Kevin Harvick (#29), Jeff Green (#30) and Robby Gordon (#31), and Busch Series drivers Johnny Sauter (#2) and Jay Sauter (#21). In addition to the standard personal services clauses and production exclusives, the agreement also allows Action Performance to continue developing and producing Historical Series vehicles from the Richard Childress Racing stable.(Business Wire)(6-3-2002)
