Special Paint Scheme for the #45 – MIB UPDATE: Today, Sprint is announcing a new marketing campaign that leverages the company’s promotional partnership with the highly anticipated summer film “Men in Black II” (MIB II), which opens in theaters nationwide on July 3. In director Barry Sonnenfeld’s “Men in Black II,” agents Kay (Tommy Lee Jones) and Jay (Will Smith) reunite to provide “our best, last and only line of defense” against a sinister seductress. This is the toughest challenge yet to MIB’s untarnished mission of “protecting the earth from the scum of the universe.” Sprint’s newest ad campaign features the Sprint Guy talking to three MIB II worms. In classic Sprint style, the Sprint Guy clears up confusion caused by cellular static that results in miscommunication about bringing home “tangerines NOT trampolines.” To coincide with the launch of the movie, the #45 Sprint Dodge driven by Kyle Petty will showcase a “Men in Black II” paint scheme designed solely for the July 6 NASCAR Winston Cup race in Daytona, FL.(6-24-2002) AND See my Paint Scheme Gallery(link fixed) for a image of the scheme found at the Sprint Site.(6-26-2002)
