yes that is Carrott Top and 1-800-CALLATT on the hood of the #49 BAM Racing Dodge that Ken Schrader will drive this year. Supposedly it is a 1/4 season deal (so far) for the Daytona 500 and the beginning of the season. Also, from a Winston Salem Journal article [in part]: Schrader’s plans to run for Andy Petree fell through when Petree’s sponsorship hopes were dashed. So Schrader is running for Beth Ann Morgenthau, a South Floridian who has been trying to get a foot in the NASCAR door. Schrader knows it’ll be tough, but he puts a positive spin on it. “But this year we’re running the full schedule, and we’ve got 1-800-Call ATT on it for the Daytona 500 and the first few races.” Schrader said. But Schrader, 47, will have to make the difference. “I don’t think I can screw them up too bad,” Schrader said with a grin. “Eddie Jones is the general manager, and he has been in the sport for years. Scott Eggleston, the crew chief, won the Daytona 500 a couple of years ago with Michael (Waltrip) and he brings a lot of experience. We’ve had a good Daytona test, and we’re going to Vegas with a lot of other cars. The people who own the car are very committed to the sport, and they’re working off their own money right, for a little bit. Hopefully just a little bit. We’re excited about AT&T, because it brings a little more credibility to our team. Everything is there. They’ve got a shop, they’ve got nice cars, they’ve got some depth as far as people in the shop, they’ve got good leadership. Joey Arrington (a key Dodge engine developer) building their motors.”( Winston Salem Journal )(1-19-2003) UPDATE: 1-800-CALLATT will be the primary sponsor on the #49 BAM Racing Dodge for seven (7) races in 2003 (doesn’t say which races besides the Daytona 500) and will be an associate sponsor for the remaining races, see images of the car on my Paint Scheme Gallery .( BAM Racing Site )(1-20-2003) UPDATE 2: The 1 800 CALL ATT primary sponsorship will make its first appearance on the car at the season-opening Daytona 500 and also the Budweiser Shootout . It will make future runs at Darlington; Bristol; Talladega; Martinsville; and the July race at Daytona.( Williams Company )(doesn’t say but assuming these are all the first races of the year at these tracks since it says the beginning of the season)(1-20-2003)
