Eastman Kodak Company announced plans to broaden the marketing push behind its NASCAR sponsorship, including joint promotional activity with key customers and a wider representation of new products on Kodak car #4. Beyond the consumer film products on which the Kodak brand has been built, the car will promote such products as the EasyShare consumer digital camera system and Vision2, the company’s premier line of motion-picture film. Logo space on the car’s trunk will be devoted to such key customers as Kroger, one of the nation’s largest grocery retailers. The Kroger logo will adorn the trunk for the Daytona 500, known as the “Great American Race.” Kodak will launch a section on its own website devoted to the racing team. The site, www.kodak.com/go/racing , will include information about the owner of the car, Morgan-McClure Motorsports, the driver of the Pontiac Grand Prix – Mike Skinner, and Kodak #4 car racing performance. With the website, fans will have a single place to keep up with the Kodak Racing program and to access Kodak Racing merchandise, promotions and sweepstakes. As part of this effort, Kodak will build an additional “Show Car” that will travel the country with the Kodak Picture Planet, a mobile, 53-foot educational and entertainment vehicle that allows consumers to experience a variety of Kodak products and services.(Business Wire)(2-14-2003)
