Dodge NASCAR drivers Bill Elliott, Sterling Marlin and Rusty Wallace, as well as racing legend Richard Petty, take a break from their day jobs to star in a new TV ad for Dodge and its line of SRT performance vehicles. The spot, titled Race Inspired, features Elliott, Marlin and Wallace continuing their competition off the track as they jostle to be the first to leave the garage following a race. The pushing and shoving ends with each jumping into one of Dodges new SRT vehicles; Wallace into the SRT-4, Marlin into the Ram SRT-10 and Elliott into the Viper SRT-10. Speeding out of the track, they pass Petty, standing next to his 1971 Dodge Charger race car, who says, Sweet, expressing his opinion of these new performance machines. The voiceover concludes, Introducing the new SRT series. Race inspired. Street legal. The 30-second spot, created by BBDO Detroit, will debut during Foxs live broadcast of the Daytona 500 on Sunday, Feb. 16. A 60-second version of the spot, including the single Velocity Shift by the group Overseer, will air exclusively on Yahoo.com after the race until February 20 on the sites sports page. On February 17, the spot and the song will be available to viewers on Yahoos home page and the sports page.( Dodge Motorsports PR )(2-15-2003)
