TBS Superstation recently unveiled a new integrated print and on-air advertising campaign that is MLB topical and focuses on match-ups and the superstars around the league that will be battling against the Braves throughout the season on the Superstation. WTBS, Turner South and the Atlanta Braves also unveiled their new campaign, which centers around the classic ballpark song “Take Me Out to the Ballgame.” The campaign features such celebrities as Dale Earnhardt Jr., Charles Barkley, D.L. Hughley, Brian Littrell (of The Backstreet Boys), Mike Mills (of R.E.M.), Kyle Petty, Jermaine Dupri and Ludacris singing “Take Me Out to the Ballgame.” The relaxed and casual demeanor caught on film shows viewers a different side of the players and celebrity Braves fans.(Turner Sports PR/ MotorsportsTV )(3-26-2003)
