GEICO has extended their sponsorship of #4-Mike Wallace and Biagi Bros. Racing to include the Pepsi 300 from Nashville Superspeedway on Saturday, April 12th. “Initially we were going to sponsor only 10 races, but with the success that Mike and the Biagi Bros. race team has had this season it makes it easy for us to stay onboard and take advantage of the opportunity,” said Ted Ward, Vice-President of Marketing for GEICO. “We are 10th in points right now, so I think it is only appropriate that we continue to support this race team as they have supported GEICO and have done a great job for us.” GEICO is now scheduled to sponsor 13 of the first 17 races. GEICO uses television, radio, print media and direct mail to attract customers to call its 1-800-342-9070 number, and keeps its rates low by dealing directly with the customer. GEICO offers sales and claim services 24 hours a day, seven days a week, and is the largest direct marketer of auto insurance.(Biagi Bros. Racing PR)(4-9-2003)
