Racing fans nationwide now have the opportunity to collect four limited edition tins designed by motorsports master artist Sam Bass featuring four of Roush Racing’s drivers: Matt Kenseth, Kurt Busch, Mark Martin and Jeff Burton. Through June, each limited edition tin is free with the purchase of three-packs of Kraft Deluxe Macaroni and Cheese Dishes and Velveeta Shells & Cheese. “The tins are truly a collectors item for race fans nationwide,” said Bass. “I’m expecting them to fly off store shelves because they are truly a unique keepsake. I’m betting they won’t last in stores long!” A perfect gift for racing fans or motorsports memorabilia collectors, each of the four tins is a reproduction of a watercolor original that artfully depicts a Roush driver from the 2003 lineup, his number, two views of his car, and signature, as seen through Bass’ unique perspective. Bass’ renditions of Roush Racing drivers, Mark Martin, Matt Kenseth, Kurt Busch, and Jeff Burton showcase their determination to the sport, and their own colorful personalities. The competitive spirit they represent is evident in these intricately detailed illustrations. “It’s a great honor to be selected for these limited edition tins that feature me and my Roush Racing teammates,” said Jeff Burton, a Roush driver since 1996. “Known among race fans and drivers as the first officially licensed artist of this sport, Bass’ participation in this program is an incredible opportunity to collect his racing memorabilia.” Furthermore, Kraft Deluxe Macaroni and Cheese and Velveeta Shells & Cheese will donate $5,000 to Duke (University) Children’s Hospital in Durham, NC, a cause that Burton and his wife have supported for years. The tin and three-pack, which retail for $4.99 each and can be found on special display or in the Macaroni & Cheese section of your favorite grocery store, make Bass’ hot collectible illustrations available to a wider fan base, a goal shared by both Bass and Kraft. Noted John Kelly of Kraft Foods: “Considering Sam Bass is a recognizable leader in the field of graphic design and that Macaroni and Cheese is everyone’s favorite, who wouldn’t want to collect these one of a kind tins?” For more information on the Sam Bass Collectible tins, visit www.kraftfoods.com or www.sambass.com .(4-15-2003)
