Blair.com , which has been an integral part of the BAM Racing marketing effort, will serve as primary sponsor of the #49 Dodge of Ken Schrader in this week’s Pocono 500. “We’re excited to help one of our marketing partners, especially this close to their home town,” said Beth Ann Morgenthau, who owns BAM Racing along with her husband, Tony. Blair headquarters are in Warren, Pa., approximately 250 miles from the speedway. “Blair.com has been a big part of BAM Racing, and we’re hoping to give them a great run at their home track,” Morgenthau continued. “The association with BAM Racing, Kenny Schrader, Beth Ann and Tony Morgenthau.has provided Blair Corporation with a unique opportunity to sponsor.an.up and coming.NASCAR team and an exciting means of promoting our.growing Blair.com web site to value-driven consumers, said Jeffrey Parnell, Blair Corporations Vice President of E-commerce. Blair Corporation sells a broad range of womens and mens apparel and home products primarily through direct mail marketing and its Web site at www.blair.com, in addition to other Web sites.( Williams Company PR )(6-6-2003)
