Bang Racing, LLC today announced that John Adalio has been named as Vice President of Sponsorship. Adalio will manage the sponsorship group that creates innovative, cross-platform sponsorships for Bang Racings marketing partners. The sponsorship group utilizes our proprietary technology, the Integrated Marketing Vehicle Platform (IMVP) that enables our sponsors to manage, modify and measure their marketing messages, said Alex Meshkin, CEO of Bang, LLC. This is a vital position and a comprehensive role in our company, and [John] Adalio has been a valuable player and dedicated professional. Bang Racing is the motorsports division of Bang, LLC, a global operating company that creates long term value by focusing on building and acquiring motorsports related companies and technology-related assets. I am very excited about being a part of this dynamic team of individuals at Bang, said Adalio. Being involved from the onset has allowed me to help develop our marketing strategy from the ground up. We came into this with a new approach to NASCAR team sponsorships. . .it is still early but the response to Bang from corporate sponsors has been overwhelming. Adalio brings an extensive career in professional sports marketing and sponsorship acquisition to his position with Bang Racing. Prior to joining the team, Adalio was a Partner in Slingshot Motorsports, a motorsports marketing and sponsorship agency, where he established a clientele consisting of drivers and teams involved in NASCAR, the Indy Racing League and the Toyota Atlantic Series. [Alex] Meshkin and I have been touring the country for the past several months meeting with companies and their agencies, presenting them with a motorsports marketing opportunity that is interactive and measurable, said Adalio. [John] Adalio is at the forefront of our sponsorship acquisition and has established an impressive pipeline of sponsors, said Meshkin. He has the energy, enthusiasm and unwavering dedication that make Bang Racing progressive and competitive.
[Larry] McReynolds knowledge of the sport and track record of success, combined with [Alex] Meshkins innovative approach, is a recipe for success, said Adalio. I am excited about Bang Racing, and you can expect sponsor announcements in the near future.
Bang is a forward looking company, Meshkin said. We are currently developing programs with sponsors for the truck series as well as the Nextel Cup and Busch series to offer our innovative, interactive sponsorship solution in the 2004 season and beyond. Bang Racing is a dynamic race team offering a unique opportunity for sponsors to market their brands in the world of NASCAR. For further information about the team and sponsorship opportunities.(Bang Racing PR) and see their contact info on my Truck Series Address page.(11-12-2003)
