Viewers will enjoy a large number of new television shows created by YOKE TV.com with full 24 hour programming. Broadband internet users will be able to view YOKE TV anywhere on a global basis over their computer monitors.
Announcing its new primary sponsor at Daytona International Speedway, where the team has three prestigious Daytona 500 victories, marks a new beginning for Morgan-McClure Motorsports. The Abingdon, Va.-based team ended the 2003 season with a string of consistent runs and looks to continue the momentum. It will sport fresh colors of red, silver and white this season on new Chevrolet Monte Carlos in its stable and display a new NASCAR Nextel Cup Series logo.
Kevin Lepage will return as the driver of the #4 YOKE TV.com Monte Carlo along with the entire Morgan-McClure Motorsports road crew and Tim Brewer, the winningest crew chief on the circuit with 53 Cup victories.
Brent Meikle, President and CEO, YOKE TV.com, quotes on his company and joining NASCAR with Morgan-McClure Motorsports: “We are extremely excited to get involved with Cup level racing in Nextel’s first year and with Morgan-McClure Motorsports for the full season in YOKE TV’s initial broadcast year. It’s a new year and I think YOKE TV’s new commitment to NASCAR is a prime example of the type of new sponsorships NEXTEL will attract to grow this great sport even bigger over the coming years.
“We will have the most interesting broadcast content on the air, not just on the internet, but our goal is to be the most interesting content on the air anywhere versus any medium. And we think we have a programming format that will make that vision a reality the very first day we begin broadcasting May 1st, 2004. This is really the future of broadcast and a whole new experience for people in viewing broadband. Today, we are happy to be here in NASCAR and want Kevin and the team to have the glory. Their focus is on a full year of racing. Our time will come soon to share more about both our programming and a major charitable drive we are heading up at the right time.”
Larry McClure, President of Morgan-McClure Motorsports, quotes on obtaining a new sponsor: “We are extremely enthusiastic to have YOKE TV.com aboard as our primary sponsor. This is a new dawning for Morgan-McClure Motorsports and our sponsor. During the past several months, a lot of hard work has gone into our sponsor deal and the race team. To have this announcement at Daytona means a lot to this team and to me. It has always been one of my favorite tracks. We look forward to a successful partnership with Brent Meikle and YOKE TV.com. My commitment and dedication to winning remains strong.” Visit yokeTV.com to learn more.(Morgan-McClure Motorsports PR)(2-6-2004)