America Online [AOL] announced a series of new initiatives launching today for NASCAR’s Daytona 500 that gives fans unparalleled access to the kick off of the NASCAR season. This comprehensive race package, Daytona 500@AOL, features video highlights of the best Daytona 500 moments, daily photos with ZoomView technology and exclusive clips from the Warner Bros. Pictures upcoming film NASCAR 3D: The IMAX Experience — all available for viewing up to five times faster than on a standard dial-up connection and up to two times faster than on a standard high-speed connection with the new AOL TopSpeed technology. AOL will also launch a new ad on behalf of the AOL TopSpeed technology featuring the Teutuls from Discovery Channel’s “American Chopper.” Daytona 500@AOL continues AOL Sports’ new programming offerings that debuted with SuperBowl@AOL and includes innovative and engaging content, best experienced via AOL for Broadband, that brings fans closer to major events. The content package builds upon the company’s partnership with NASCAR and sponsorship of the Richard Childress Racing #30 NASCAR NEXTEL Cup Series race car [driver Johnny Sauter]. During the Daytona 500, AOL will debut the latest commercial in a series of ads showcasing the popular Teutul family and the AOL TopSpeed technology that kicked off during the Super Bowl. The new ad will feature a cameo by NASCAR team owner Richard Childress. In addition, AOL is sponsoring the “Daytona to Daytona” Sweepstakes for AOL members which features as the grand prize a custom built TopSpeed(TM) chopper built by “Monster Garage” star Jesse James (valued at $150,000) as well as $50,000 cash. The sweepstakes begins February 12 and runs through June 25. The winner will be announced at the Pepsi 400 in Daytona on July 3. For Official Rules, see AOL Keyword: Daytona Sweeps.(Business Wire)(2-11-2004)
