Rockwell Automation is proud to announce that Hytrol Conveyor Company will become an associate sponsor of the Rockwell Automation #20 NASCAR Busch Series entry for the 2004 season. The #20 Joe Gibbs Racing Chevy will again be piloted by Mike Bliss, a NASCAR veteran and 2002 Craftsman Truck Series Champion. Rockwell Automation offers unique NASCAR Busch Series sponsorship opportunities, supported by their internal sports marketing team, known as Matrix Sports Marketing. Since 2001, Rockwell Automation and Matrix have helped more than 40 companies develop and activate successful sports marketing initiatives. Hytrol joins Spectrum Controls, Triad Packaging and DVT Corporation as associate sponsors of the 2004 Rockwell Automation racing team at Joe Gibbs Racing. “The Matrix team continues to develop additional sponsorship partners, adding considerable value to our overall motorsports program,” added Lee.(Rockwell Automation PR)(3-11-2004)
