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Back to the Future:

March 26, 2004 at 12:00 AM
  • A special paint scheme will launch a nationwide campaign to “Keep It Genuine”, accentuating the importance of using genuine Ford and Lincoln Mercury Parts and Service to keep a vehicle performing at its best. The #21 Motorcraft Racing Ford Taurus will run the colors made famous by David Pearson during the 1970’s at Texas Motor Speedway for the Samsung/Radio Shack 500 weekend. According to Eddie Wood and his Uncle Leonard, the Wood Brothers “genuine” look was developed in the mid-1960’s to distinguish one team entry from another. On several occasions the Wood Brothers entered two or three cars in an event and used a combination of red and white paint schemes on the team cars. The crew chose the red top, white bottom and gold numbers as its primary paint scheme. Leonard Wood remembers that Cale Yarborough was the first Wood Brothers Racing driver to compete in those colors full-time, starting in 1967. The red, white and gold paint scheme went to victory lane 72 times with Yarborough, Parnelli Jones, Dan Gurney, Donnie Allison, A.J. Foyt, Pearson, and Neil Bonnett behind the wheel between 1967 and 1982. “Ford, Lincoln and Mercury dealerships are known for the genuine Motorcraft parts and quality service Ford customers have come to depend on,” says Judi Moritz, the Ford Customer Service Division (FCSD) Motorsports & Events Marketing Manager. “And what better way to launch the new FCSD “Keep It Genuine” campaign than to introduce it with a genuine Wood Brothers Racing paint scheme.”
    The race at Texas precedes the national dealership introduction of the “Keep It Genuine” program on Monday, April 5. The “Keep It Genuine” initiative reinforces the importance of using genuine Ford and Lincoln Mercury Parts and Service to keep the vehicle performing at its best. Only Ford and Lincoln Mercury dealerships can provide factory-trained technicians and parts engineered specifically for the vehicle. By depending on the dealership to keep the vehicle genuine, owners can drive away with genuine peace of mind.(Motorcraft Racing PR)(3-26-2004)