Bobby Labonte to run Busch race at MIS; Bliss to run 2 Cup races:
May 3, 2004 at 12:00 AM
Bobby Labonte and his long-time sponsor ConAgra Foods, Inc. announced that Labonte will return to the Busch Series for the Cabela’s 250 Race on August 21, 2004 at Michigan International Speedway. He will be driving the bright red #19 Banquet Chevrolet featuring the Banquet brand and logo. This car was unveiled at the 2004 Food Market Institute Show (FMI) at McCormick Place in Chicago. This extended partnership with Joe Gibbs Racing (JGR) highlights ConAgra Foods’ growing involvement in the sport of NASCAR. Having recognized the power of NASCAR to reach families nationwide almost a decade ago, the company was an early supporter of Labonte’s racing team. Under this new agreement, Labonte will appear in advertising and promotions as well as provide personal appearances and publicity for Banquet and ConAgra Foods. The Cabela’s 250 Race marks Bobby’s return to the Busch Series [JAYSKI NOTE: Actually Labonte ran the Texas Busch race in the #29 ESGR/Army Nat’l Guard-Reserve RCR Chevy and finished 11th]. “I’m excited to run the #19 Banquet Chevrolet in the Busch series later this summer,” said Labonte. “My goal is to take Banquet and ConAgra Foods to the winner’s circle at the Cabela’s 250.” ConAgra Foods will continue to maximize its association with NASCAR in 2004 with a series of sponsorships and promotions. Banquet’s title sponsorship of the Banquet 400 Nextel Cup Series race at Kansas Motor Speedway in October continues for the second year, and the partnership with JGR will offer several ConAgra Foods brands in the snack and grocery categories the opportunity to appear on the #80 car driven by Mike Bliss during two Nextel Cup Series races. Bliss will race the #80 Slim Jim Chevrolet at the Tropicana 400 in Chicago this July and he will run the #80 Hunts Chevrolet at the Chevy Monte Carlo 400 at Richmond International Raceway in September [NOTE: Gibbs would get to use the car #80 over the #80 Hover Motorsports team and driver Andy Hillenburg as that team is listed as #280 in Owners Points]. This summer Banquet will be rolling out a retail promotion called “0 to Dinner with Banquet,” which gives fans the opportunity to collect five proofs of purchase from frozen and grocery products and receive a die cast #19 Banquet Chevrolet. For more information, please visit us at www.conagrafoods.com.(Ketchum PR)(5-3-2004)
