Char-Broil, the world’s leader in gas, charcoal and electric grills, has joined race driver Robby Gordon as a sponsor of his Indianapolis 500 and NASCAR Busch Series teams. Char-Broil’s portable grill brand Thermos Grill2Go has prominent identification on the #70 Meijer/Coca-Cola Dallara-Chevrolet that Gordon will race in the May 30th Indy 500. In addition, Thermos Grill2Go has placement on the #55 Fruit of the Loom Chevy that Gordon drives in the NASCAR Busch Series. Char-Broil’s Grilling Team Tour will be trackside at the Indianapolis 500 over Memorial Day weekend, the NASCAR GFS Marketplace 400 at Michigan International Speedway on August 22nd and the NASCAR UAW-GM Quality 500 at Lowe’s Motor Speedway on October 16th in Charlotte. The tour consists of a 40-foot mobile marketing trailer that will travel to races, events and retail locations along the east coast and throughout the midwest for 27 weeks this summer. Fans that visit the trailer on race day may have a chance to meet Gordon, and can enter to win a Thermos Grill2Go Fire & Ice; the portable grill and cooler combination perfect for tailgating. At the trailer fans will participate in interactive games like the washer toss, sample different cuts of pork from tour sponsor Smithfield, and learn about the latest grills, smokers, fireplaces and accessories from Char-Broil.(PR)(5-7-2004)
