Honey Nut Cheerios will be giving someone that opportunity and encouraging people to live a healthier lifestyle in the process. The “heart healthy” person who can best answer the question, “How I Lowered My Cholesterol” will appear on a special-edition Honey Nut Cheerios box, which will be unveiled in February at Daytona. Search entrants will submit stories that detail how they have lowered their cholesterol and made a commitment to a healthier lifestyle at www.honeynutcheerios.com. “Making choices to live a healthier lifestyle requires the same gritty determination and strong discipline that you need to compete in NASCAR races,” said Bill Lester, the driver of the #22 Bill Davis Racing Toyota in the NASCAR Craftsman Truck Series, who will also be supplying heart health tips on the back of a Honey Nut Cheerios box this fall. “I am honored to be part of this program, and to help give one person out there the same thrill that I had.”(Alan Taylor PR)(9-9-2004)
