Matt Kenseth will make his debut in the #17 Waste Management Ford Taurus this weekend in the Busch Series race on November 6th at Phoenix International Raceway. He will also run the car in fourteen select events in the 2005 season. Kenseth’s participation with the brand new sponsor headlines a concentrated diversity effort for Waste Management’s team sponsorship which also includes Craftsman Truck driver Bill Lester in the #22 Toyota Tundra. Along with the top Waste Management executives, they have all scheduled an 8:30am/pt press conference in the infield media center to unveil their 2005 program. Waste Management executives scheduled to attend include CEO David Steiner, Vice-President of Ethics and Diversity Carlton Yearwood and Vice-President of Marketing Curt Knapp. Roush Racing Chief Diversity Officer Sam Belnavis will offer remarks and Mike Helton, the President of NASCAR, is also scheduled to offer his input on the successful pairings.(Roush Racing PR)(11-3-2004)
