Auto Club Group/AAA has had a longtime relationship with Michigan International Speedway in mid-Michigan. With the sponsorship of Roush Racings #99 NASCAR Nextel Cup Series car driven by Carl Edwards, AAA has partnered with one of the leaders in the motorsports field. If racing and AAA still seem an unlikely match, consider the role motorsports has played in advancing auto safety. In fact, many of the safety features we now take for granted in our cars, trucks and SUVs were introduced and tested in auto races. Such features as lap and shoulder safety belts, hydraulic brakes and radial tires are just a few. AAAs support of the sport is directed to efforts to make driving safer and more enjoyable. With its support of the motorsports program, AAA has found an exciting way to promote their name, products and safety message. These programs also provide AAA with a way to encourage young people to drive responsibly and to seek careers in automotive-related fields. AAA was one of the original sponsors of the Indianapolis 500 and the governing body of U.S. auto racing until the 1950s.(AAA Site[the link no longer works, looks like they jumped the gun on the announcement and removed it from their site](1-12-2005)
AND the races AAA will supposedly be the primary sponsor are:
Michigan International Speedway June 19
Chicagoland Speedway – July 10
Indianapolis Brickyard 400 August 7
Michigan International Speedway – August 21
but they could change as it was mentioned in the Office Depot PR that they would be the primary there.(1-12-2005)
