hearing another sponsor for #7 Robby Gordon will be Jim Beam Whiskey.
UPDATE: Jim Beam Brands Co. announced today that its flagship brand, Jim Beam Bourbon, has teamed up with Robby Gordon Motorsports to sponsor the #7 car for the 2005 NASCAR NEXTEL Cup Series. Team owner and veteran driver Robby Gordon will race the #7 Jim Beam Chevrolet on February 20 at Daytona International Speedway [Daytona 500]. Jim Beam will be the primary sponsor for a designated number of races and serve as an associate sponsor for additional races throughout the 2005 season. As a veteran sponsor in motorsports, Jim Beam also has an existing track-record in leveraging its drivers to raise awareness about responsible drinking with its drink smart program. Established in 1995, drink smart is an educational program that communicates the importance of responsible consumption by adults of legal purchase age that choose to drink. drink smart has been a cornerstone of the 2004 IRL Jim Beam sponsorship of the Andretti Green Racing Team and will be a key element of its sponsorship with Robby Gordon Motorsports in NASCAR. To that end, Gordons car and firesuit will feature the companys trademark drink smart icon.
Robby Gordon Motorsports is excited to partner with a leading brand like Jim Beam Bourbon, said owner/driver Robby Gordon. It means a lot to us and our fans to have a sponsor with an established interest and commitment to motorsports it speaks to the integrity of our combined motivations and is a great fit for both of us. Our goal is to be number one just as Jim Beam Bourbon is – and with our sponsors, experienced crew and great facilities, were on track to keep racing for the Winners Circle every week.
For more information about Jim Beam and drink smart, please visit www.jimbeam.com and www.drinksmart.com.(Robby Gordon site)
IMAGES see images of the car on my #7 Team Schemes page.(1-19-2005)
