Dollar General will serve as title sponsor of the Dollar General 300 NASCAR Busch Series race at Lowe’s Motor Speedway on Friday night, Oct. 14. With more than 7,400 stores in 30 states and $7.6 billion in annual sales, Dollar General made its NASCAR debut in February by sponsoring the #34 Chevrolet driven by two-time Busch Series champion Randy LaJoie and owned by Frank Cicci with Jim Kelly. The 65-year old Dollar General pioneered the extremely successful dollar store concept, and the company is today one of the nation’s fastest growing retailers. Dollar General’s Web site can be reached at www.dollargeneral.com.(LMS PR)(3-23-2005)
