This Friday [May 20th], The #37 R&J Racing Team will announce its two-race sponsorship program on Friday, May 20th with Classic Media, Inc. Classic Media is America’s largest independent family entertainment company and manages some of the world’s most recognized kids’ and family properties across all media including feature film, television, home video and consumer products. The #37 R&J Racing Dodge Charger will be encouraging race fans to “Have No Fear!” at this weekend’s upcoming Nextel Cup All-Star Challenge and next weekend’s Coca-Cola 600. The team will be unveiling its “animated” new look on Friday just prior the Nextel All-Star Challenge open-practice at Lowe’s Motor Speedway in Concord, NC.(R&J Racing)(5-19-2005)
UPDATE: The #37 R&J Racing Dodge Charger has joined forces with Underdog, the world’s most lovable superhero, for two of NASCAR’s most high profile races, this weekend’s Nextel Cup All-Star Challenge and the Coca-Cola 600 on Saturday, May 28. The #37 racecar will be fueled by the “speed of lightning and roar of thunder” in its all-new red, white and blue Underdog paint scheme. In recent months the team has been referred to as the ‘underdog’ of Nextel Cup. Beginning with a 9th place finish in the Daytona 500, the team has sought week after week to qualify and race in every Nextel Cup event on the schedule thus far. Lepage and his crew are working against the odds with a small new team with big dreams. It’s no secret that the team has been making waves and gaining a substantial amount of support from the fans. Kevin Lepage, driver of the #37 Dodge Charger said, “Underdog is one of my favorite cartoons. I was actually watching the show not long ago and thought about how our team was a lot like this scrappy superhero. So many fans have cheered for us as the ‘underdog’ team that continues to race against the odds, that it makes perfect sense to have the real Underdog character support the No. 37 Dodge Charger.” For the next two races, R&J Racing has teamed up with Classic Media to bring Underdog himself to the racetrack.
Since the animated TV series debuted in the 1960s, Underdog has become a pop-culture icon. Audiences all over the world continue to cheer Shoeshine Boy and his alter ego Underdog, as the unlikely superhero helps restore order to society whenever danger looms. Called into action by his would-be girlfriend, ace news reporter Sweet Polly Purebred, the anti-hero must thwart the evil plans of unsavory characters such as the mad scientist Simon Barsinister or the underworld boss Riff Raff. Using a phone booth to swiftly change into the pup-of-steel, Underdog flies into action. Underdog is currently starring in a national advertising campaign for Visa Check Card. A live action/CGI Underdog feature film is also currently in development with Spyglass Entertainment.(R&J Racing), see images of the car on my #37 Team Schemes page.(5-20-2005)
