In an unprecedented event, two leading Kansas City area corporations – Yellow Transportation and Sprint – today announced that they would sponsor this year’s NASCAR Busch Series race at Kansas Speedway on behalf of the Greater Kansas City United Ways. The race, to be run on Oct. 8 and televised nationally on NBC, will be known as “United Way 300 presented by Yellow Transportation and Sprint.” Representatives of the two corporations said the goal of their partnership would be to raise the visibility of and level of contributions to this fall’s community-wide fundraising campaign for the Kansas City area’s largest charity. Under terms of the agreement, the Greater Kansas City United Ways – including five United Ways in Kansas and Missouri – will receive numerous assets that will help United Way remind the community of the important role it plays in the everyday lives of thousands of people in the community. The sponsorship package includes race tickets, the right to use the mark/logo in promotional materials and other tools that will assist the United Way in this year’s campaign. In addition to the sponsorship package, Kansas Speedway and the Midwest Ford Dealers are also donating a Ford F150 truck to United Way for use in an upcoming fundraising promotion and the Speedway is contributing an additional block of tickets for the United Ways to use during qualifying day. Yellow Transportation will further enhance the branding effort by converting its #1 Yellow Transportation car [Johnny Sauter] into a special United Way-themed car for the October race. For ticket information, call Kansas Speedway at 913.328.RACE or toll free at 866.460.RACE, visit www.kansasspeedway.com or come by 400 Speedway Blvd., Kansas City, Kan.(Kansas Speedway)(5-24-2005)
