The #97 Ford Taurus of Kurt Busch will be coated in Crown Royal purple and gold for the Sonoma road-course race at Infineon Raceway on June 26. This will be the second of six regular-season races that the #97 racecar will exhibit the Crown Royal colors. Previously, Busch drove the Crown Royal car to a sixth-place finish in the non-points Shootout race at Daytona International Speedway, and a 19th-place finish at Martinsville Speedway in April. The Crown Royal Experience is a unique traveling Motorsports Museum spread over 10,000 square feet featuring multiple show cars and racing memorabilia from different racing series. The experience is open to fans 21 years of age and over at all NASCAR races. Crown Royal has unveiled a national television commercial starring the #97 Ford Taurus. Titled “Pace Car,” the execution features the #97 racecar leading a fleet of automobiles in pace car formation through winding rural, suburban and city streets, eventually ending at a racetrack. The ad is punctuated with a voice over declaring, “Pacing is everything, especially when drinking,” and closes with the brand’s social responsibility tagline, “Be a Champion. Drink Responsibly.” This marked the very first spirits ad since NASCAR announced it was allowing spirits companies to sponsor race teams. The ad can be viewed on the internet at www.crownroyalracing.com. Kurt Busch recently filmed a broadcast television Public Service Announcement (PSA) about responsible drinking. The PSA is part of Crown Royal’s commitment to promote responsible drinking with millions of NASCAR’s adult fans through its “Be a Champion. Drink Responsibly.” campaign. The PSA is scheduled to air throughout the summer and fall months.(Alan Taylor Communications)(6-21-2005)
