Allstate announced a multi-year deal with Evernham Motorsports. The associate sponsorship will make Allstate the official auto, home, life and supplemental insurance, motor club and retirement products sponsor of the race team. Earlier this year, Allstate signed a multi-year agreement with the Indianapolis Motor Speedway to become the title sponsor for the Allstate 400 at the Brickyard. As part of the sponsorship agreement, #9 driver and 2004 NASCAR NEXTEL Cup Series Rookie-of-the-Year Kasey Kahne, #19 driver Jeremy Mayfield and legendary driver Bill Elliott, along with Evernham Motorsports crew members, will display the Allstate logo on their race uniforms. Two new television ads currently in production will feature Evernham Motorsports driver Kasey Kahne in a race setting, yet with a humorous twist that challenges viewers to consider the unique circumstances in which they would need their insurance. One spot focuses on the new Allstate Your Choice Auto Insurance. In addition to unique race-themed advertising, Allstate will launch a national consumer promotion beginning July 1, offering the chance to win a trip and tickets to this year’s Allstate 400 at the Brickyard and other prizes, including a meet and greet with Kasey Kahne and a ride in the official pace car. Committed to diversity and its growth in motorsports, Allstate will also work with members from Evernham Motorsports’ driver development program, including Tommy Lane and Erin Crocker, on a broader diversity program with NASCAR. Lane, who is African-American, competes in the Late Model Stock Division at Hickory Motor Speedway, while Erin Crocker, the first female to join Evernham Motorsports, competes in the NASCAR Busch Series and ARCA Series. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate.(Clear!Blue PR)
AND Third Round of Exclusive eBay Auctions to Begin Thursday, June 30th, to benefit the Charity Chopper Fundraiser, helping to raise money for The Leukemia & Lymphoma Society. This month’s featured prize is an American Rodsmith, Evernham Signature Series bass fishing rod. The rod is autographed by Ray Evernham, president and CEO of Evernham Motorsports, as well as Bill Elliott, driver of the #91 Stanley Tools Dodge Charger. For more information about blood cancer, visit www.LLS.org.(6-28-2005)
