Reigning NASCAR Nextel Cup champion Kurt Busch and his sponsor, Smirnoff ICE, helped some of the 200,000 fans traveling to Daytona International Speedway (DIS) arrive safely for this weekend’s Pepsi 400 race. Smirnoff ICE, with Busch and his ‘pit crew,’ partnered with the Repair One Automotive of Daytona Beach to provide free automobile safety tests during the heavily-traveled summer months. Busch and his ‘pit crew’ checked tire pressure, headlights, fluid levels, belts, among other tests performed. The initiative was to further promote Smirnoff ICE’s “Be Smart, Drink Responsibly” campaign. Smirnoff ICE will serve as primary sponsor of Busch’s No. 97 racecar at the Pepsi 400. In his last race at DIS in February, Busch finished second in the season-opening Daytona 500.(Alan Taylor Communications)(6-30-2005)
