Moving into their second year of partnership, aftermarket auto parts giant Auto Value/Bumper to Bumper and Evernham Motorsports have turned up the heat for what is sure to be another great season. As a NASCAR sponsor of Evernham Motorsports, Aftermarket Auto Parts Alliance, parent company of Auto Value/Bumper to Bumper, will receive primary status on the #10 Dodge in the 2006 NASCAR Nextel Cup Series and on the #9 Dodge in the Busch Series. The #10 Dodge will be showcased by driver Scott Riggs for Nextel Cup races at New Hampshire on July 16, 2006 and at Richmond on September 9, 2006.
The Auto Value and Bumper to Bumper brands take the lead with the primary sponsorship of the Busch Series#9 Dodge driven by Jeremy Mayfield at California on February 25, 2006. Not to be called a rookie any longer, Kasey Kahne will be behind the wheel of the Auto Value/Bumper to Bumper #9 Dodge for the Busch Series race at Bristol on August 25, 2006. Auto Value/Bumper to Bumper’s multi-year sponsorship of Evernham Motorsports will build their brand across a broad audience whose love affair with cars starts in their own garage and culminates with high performance racing. NASCAR brand research shows that NASCAR fans are more likely to have more than one vehicle. NASCAR fans are also more likely to buy used vehicles, which are typically older and require additional maintenance and auto parts. Auto Value/Bumper to Bumper’s association with Evernham also will be used in key customer outreach efforts, retail marketing efforts and internal promotions. For more information about Auto Value/Bumper to Bumper visit www.800autotalk.com.(PR), see an image of the #10 car on my #10 Team Schemes page.(12-20-2005)
