Beginning with the Daytona 500 on February 19, 2006, State Farm will begin partnerships with NASCAR drivers #31-Jeff Burton of Richard Childress Racing (RCR) and #41-Reed Sorenson of Chip Ganassi Racing. During the Daytona 500 on February 19, State Farm will debut two commercials featuring Jeff Burton and his State Farm agent. Throughout the 2006 NASCAR season, State Farm will advertise in nearly every NASCAR race. Commercials featuring Reed Sorenson will begin later this year.State Farm logo will appear on Burton’s driver uniform and uniforms of pit crew during Nextel Cup and Busch Series races, on RCR trailer/transporter and pit equipment and in “fan walk” of RCR headquarters, museum, and RCRacing.com. The State Farm logo will appear on Sorenson’s driver uniform and uniforms of pit crew during Nextel Cup and Busch Series races. In both cases, State Farm is sponsoring the drivers and not the cars. The State Farm logo will not appear on either car.(State Farm PR)(2-10-2006)
