Gillette announced the launch of the Gillette Prostate Cancer Challenge, a nationwide effort to raise awareness of the risks, symptoms and benefits of early detection of prostate cancer, the second leading cause of cancer deaths in American men. Gillette is teaming with the National Prostate Cancer Coalition (NPCC) Foundation and sports partners Major League Baseball and six NASCAR drivers – The Gillette Young Guns, to educate men about the risks related to prostate cancer, the fastest-growing men’s health issue today. Men can participate in the Gillette Prostate Cancer Challenge by logging on to www.gillettepcc.org, and taking the important steps of knowing their risks, talking to their doctor and telling their friends. The Challenge will begin with events surrounding this week’s Daytona 500, when Gillette Young Gun Ryan Newman will serve as spokesman for the NASCAR portion of the program. Newman also will be featured in a Public Service Announcement (PSA). This year, Gillette and the NPCC will have screening vans present at major events throughout the country. The vans will provide free prostate cancer screenings, as well as information on topics such as prevention strategies, diagnostics and symptoms of the disease. For more information about the NPCC, visit pcacoalition.org.(Alan Taylor Communications)(2-19-2006)
