Nicorette nicotine gum will be featured for the very first time in a special car paint scheme with four-time series champion Jeff Gordon driving the #24 Nicorette Fresh Mint Chevy at this weekend’s Cup race at Las Vegas Motor Speedway . Nicorette gum, NicoDerm CQ patches and Commit lozenges combine for the only smoking cessation sponsorship in NASCAR history. This innovative program includes season-long sponsorships with Gordon and rookie-of-the-year candidate Reed Sorenson. The sponsorship also includes NASCAR’s “Commit to Win” NEXTEL Cup Contingency Award and sponsorships with Richard & Kyle Petty. The sponsorship also includes the first-of-its-kind “QUIT Crew” program that provides smoking cessation counseling to NASCAR teams and fans. Ganassi Racing, Hendrick Motorsports, and Petty Enterprises have already enrolled in the program. NASCAR fans can experience the “QUIT Crew” program at the Winner’s Circle Exhibit, an interactive, entertaining exhibit open to race fans Frdiay – Sunday at the Las Vegas Motor Speedway Fan Walk . Free smoking cessation counseling will be provided to NASCAR fans at the exhibit. For more information, log on to quit2winracing.com.(Lighthouse Marketing PR), see many images of the car on my #24 Team Schemes page, the scheme will also run at Atlanta in October.(3-8-2006)
