The Benchwarmers, the new comedy from Adam Sandler and Jack Giarraputos Happy Madison Productions and Revolution Studios, will serve as an associate sponsor of the #78 Furniture Row Chevy and driver Kenny Wallace at Atlanta Motor Speedway, which will feature the title of the film on the cars hood. The Benchwarmers, which will be released nationwide by Columbia Pictures on April 7, tells the story of three underdogs (Rob Schneider, David Spade and Jon Heder), once benchwarmers themselves, who form a three-man baseball team to challenge a full squad of elementary school baseball bullies. Their success leads to a high-stakes, winner-take-all game with the best kids in the state where, if they win, they will become an inspiration for every kid who has ever been a benchwarmer. Kenny Wallace will have to speed his way into the Golden Corral 500 by being one of the fastest cars during Friday nights Qualifying. Expressing the reasoning behind the sponsorship, producer Jack Giarraputo said, It would be easy to come in and pick one of the top teams to advertise our movie, but that would go against everything the movies about. We wanted to show support for one of the underdogs. The three stars of The Benchwarmers, Rob Schneider, David Spade and Jon Heder, will be on hand to lend their moral support to #78 to overcome the odds, as they will also serve as Grand Marshals of the Golden Corral 500.(Furniture Row Racing PR)(3-16-2006)
