Reed Sorenson will be sporting a different look this weekend at Richmond, driving the #41 Nicorette Dodge. The special Nicorette paint scheme is another part of the only smoking cessation sponsorship in NASCAR history featuring the brands Nicorette nicotine gum, NicoDerm CQ nicotine patches and Commit nicotine lozenges. This unique NASCAR sponsorship also features the first-of-its-kind “QUIT Crew” program that provides quit smoking counseling and information to the NASCAR community. Over 170 NASCAR team members, officials and media, including several employees from the Chip Ganassi Racing with Felix Sabates organization, have enrolled in the program. Free quit smoking counseling is also available to race fans at the Winner’s Circle Exhibit located in the fan walk area at 30 NASCAR races including Richmond this weekend. For more information on Nicorette and its NASCAR programs, go to quit2winracing.com. The Target scheme will return next weekend in New Hampshire.(Chip Ganassi Racing with Felix Sabates PR), see an image of the scheme on the #41 Team Schemes page.(9-7-2006)
