Coors Light and Coors have partnered in 2006 to target their hunting consumers by leveraging Bill Jordan’s Advantage Max-1 and Advantage Max-4patterns on product packaging and point of sale items. Look for these items to feature the patterns in a store near you: Coors Light 6-pack 16 oz. cans, Coors Light Big 18, and Coors 6-pack 16 oz cans. To further leverage the unique camouflage can, Coors Light will take the packaging to the track! The Coors Light #40 Dodge of David Stremme will be wrapped in the same pattern as the can for this weekend’s race at Talladega Superspeedway.(Chip Ganassi Racing with Felix Sabates PR). See the possible scheme on the #40 Team Schemes page for the image.(10-4-2006)
