This weekend’s event will mark the final appearance of the 2006 Nextel Cup Series season for Jim Beam as the primary sponsor of Robby Gordon’s #7 Chevy. Dedicated to socially responsible drinking, Jim Beam launched its awareness program, drink smart, in 1995 as an educational program that communicates the importance of responsible consumption by adults of legal purchase age that choose to drink. drink smart means: If you’re of legal age and you choose to drink, do so responsibly; Do not drink if you’re under 21; Don’t drive drunk; If you can’t drink smart – don’t drink at all. Harrah’s, Menards and CarLoan.com will serve as associates.(RGM PR)(10-27-2006)
