After providing Americans with fast heartburn relief for more than 75 years, TUMS is speeding into Nextel Cup racing as an associate sponsor with Chip Ganassi Racing with Felix Sabates (CGRFS). The brand has signed a two-year deal that begins with the 2007 season. As part of the deal, the TUMS logo will appear on the rear decklid of the #41 Dodge, driven by Reed Sorenson, throughout the season. In addition, the car will feature a TUMS paint scheme during the April race weekend at Texas Motor Speedway. David Stremmes #40 Dodge will carry the TUMS logo on its B post throughout the season and also will feature a full TUMS paint scheme at Chicagoland Speedway in July. TUMS branding also will be visible on driver and crew uniforms and on team equipment. TUMS is already a familiar friend to NASCAR fans. During the past two seasons TUMS has reached out to them with sampling programs at several tracks featuring a fleet of golf carts. Samplers on the golf carts traveled around the track and into the campgrounds, meeting fans where heartburn strikes.(Tums PR), see images of each car on the #40 Tums Schemes page, #41 Tums Schemes page(11-3-2006)
