DEI hires two more executives:

Teresa Earnhardt, President and CEO of Dale Earnhardt, Inc. has announced the appointment of John Story to the DEI executive team. Story, a sports marketing veteran who has served as CEO and General Manager of Robby Gordon Motorsports since the company’s inception in 2003, will manage sales, marketing and communication’s activities at Dale Earnhardt, Inc., and will assist and report to recently appointed company president, Max Siegel, in strategic development of the company. In addition to his role with Robby Gordon Motorsports, Story has held marketing and/or communications positions with Greg Norman’s Great White Shark Enterprises, International Speedway Corporation, Walt Disney World and the PGA of America. Mrs. Earnhardt also announced the appointment of Andrew Campagnone to Director of Sales. Campagnone has a long and varied sports sales career, and comes to DEI from Ganassi Racing where he served a similar role.(DEI Site)(1-24-2007)